Logo creation and implementation

A corporate logo is the first step in any serious advertising campaign. It is the visual essence of any company. You want your audience to identify you with your product or service, with a glance. The logo is your company's visual statement of who you are and what you do.

Once your logo is created satisfactorily, it must be used consistently again and again, so your target market recognizes your image & your validity in the community. Be adamant about your identity control, never deviate. You risk confusion on the part of your potential clients and it discounts your integrity in the market. This can be a fatal mistake in advertising.

Present your logo/identity in all forms of advertising; business cards, letterhead, envelopes, brochures, websites, magazine ads, flyers, postcards, anything you do, even your directory advertising, must be viewed consistently.